Wednesday, March 9, 2011

McLuhan: A Medium and Our Messages

One cannot deny that McLuhan's "the medium is the message" famous quotation reflects upon the myriad of technological advances that have developed within the last 100 years. Today, these technological advances have made it possible for people to view interviews of McLuhan over the interwebs, making him a message within the medium.[1]
 
Although the clips about mediums and messages mention that technologies are connecting the world and make it, in the words of McLuhan "a unit", because of these technologies such as the computer and the interwebs there are now virtual worlds from IMVU to SecondLife and so much more. The present and tangible world is much more accessible while the virtual world divides and replicates continuously. For example, about three hours ago I decided to create a new blog and so that now I can share information with someone else.

These mediums and technologies are constantly sending messages and acting as messages themselves to serve as windows into us. We choose what we would like to show and have control of our actions and what we care to share. We can choose to post pictures on Facebook or we can choose to not write that mean comment on our friend’s wall. We’ve developed our mediums and messages. We just need to learn to moderate ourselves and make the correct choices.


[1] CBC (2011) “Marshall McLuhan, the Man and his Message,” CBC Digital Archives,  <http://archives.cbc.ca/arts_entertainment/media/topics/342/>

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