The War Between Politics and Twitter

So how did Obama really connect with the public during the nerve-wrecking elections of 2008? Through the use of Twitter, Facebook and other media ecologies, Obama was able to cut his campaign costs almost in half. The intertwining between these new facets of the technological world are currently going through such extreme exploitation that politics will eventually have to resort to new ways of campaigning and saving money. However, as stated by in the BBC Newsnight article "Twenty reasons why it's kicking off everywhere, ‘they’ clearly up to a point are." [1] What does this exactly mean for the future of politics and technological medias? Obviously a new growth spurt is about to occur.

Because of the success of Obama's campaign, many of the up and coming candidates for the 2012 election will be using the same methods that Obama used to gain popularity. However, what they fail to recognize is that this method is a thing of the past. Technology is evolving at such a fast pace that the methods used four years ago are outdated and will not use get the message across. Changing is forever changing. In order to stay ahead of the wave, it would be wise to somehow use media internet advances such as de.li.cious, a site that allows you to keep track of links and stories on one page and browse through others favorite links. A place to combine and share everything that there is to see (because there is so much to see on the internet) might prove to reveal the most worthwhile result for the 2012 campaign.

---

[1] Mason, Paul (2011) ‘Twenty reasons why it’s kicking off everywhere’, Idle Scrawls BBC, <http://www.bbc.co.uk/blogs/newsnight/paulmason/2011/02/twenty_reasons_why_its_kicking.html>